The majority of healthcare today is delivered beyond the hospital walls, in the community at ambulatory centers, physicians’ offices and patient service centers. In this highly competitive environment, it’s imperative that healthcare leaders and administrators build, manage and sustain patient and physician relationships in order to drive business through hospital services.

Effective outreach programs are a strategic asset

The hospital based-outreach program provides visibility in the community for the laboratory as well as for the hospital and healthcare system. When run effectively, laboratory outreach serves to keep healthcare delivery local, and creates tremendous potential for adding overall hospital revenue and cementing patient and physician loyalty. That affinity to the healthcare organization in turn creates opportunity for expanded services within the hospital, for example by increasing referrals for imaging and cardiology procedures. 

With revenues of $5,000/month from each outreach physician and $1,500,000/year in hospital revenues attributable to an admitting physician, it’s no surprise that patient and physician satisfaction is a highly visible metric for hospital administrators. That satisfaction is closely tied to the reliability and timeliness of the services patients and physicians receive, and to their ability to readily access the expertise and knowledge they need. Your clinical laboratory is a strategic asset in that delivery.

Please follow the links on the left, or contact us at sales@sunquestinfo.com to learn more about our solutions can help your diagnostic laboratory solidify physician and physician affinity.